A interrruption of the most poplar social media inspiring people to move.
Bingeing shows, following famous families, and liking coworkers’ vacation photos has not just caused us to live vicariously through others—it’s made us addicted to our screens. For Nike, that’s a problem. It’s the antithesis of Just Do It.
CREDITS
W+K PORTLAND
CD’s: Chris Groom, Antony Goldstein
Senior Creatives: Tim Arts, Stefan van den Boogaard
JOINT
Editor: Eric Hill
Assistant: JB Jacobs, Kevin Alfoldy, Mimi Bergen, Dylan Sylwester
Production: Sarah Fink, Leslie Carthy
Mixer: Noah Woodburn
Audio Assistant: Natalie Huizenga
METAL
Cannes Lions - Silver - Titanium & Integrated
Cannes Lions - Silver - Film - "Generic 30"
Cannes Lions -Silver - Film - "Celebrities"
Cannes Lions - Silver - Film - "Zombies"
One Show - Gold - Film
One Show - Gold - Integrated
D&AD -Graphite Pencil – Film
D&AD - Wood Pencil - Innovative Media
Webby Awards -Finalist - Integrated
Andy Awards -Gold - Integrated
Andy Awards - Silver - Television Spots
London International Awards - Gold - Integrated
Kinsale Shark Awards - Silver - Film