This ad tries to rebuke the sexism in the media treatment of female athletes.
A statement about one of the greatest athletes ever.
This commercial ran on tv immediately after Serena Williams won the Australian Open in 2017.
CREDITS
W+K PORTLAND
ECD’s: Ryan O’Rourke, Alberto Ponte, Dan Viens
Senior Creatives: Tim Arts, Stefan van den Boogaard
JOINT
Editor: Eric Hill, Kevin Alfoldy, Leslie Carthy
Composer: Noah Woodburn
Sound Design: Jonathan Sanford
METAL
Cannes Lions - Finalist - Titanium & Integrated
Cannes Lions - Finalist - Glass
One Show - Silver - Integrated
Andy Awards - Bronze - Integrated
Obie Awards - Gold - Consumer Goods & Services