A not-too-distant future in which seemingly impossible feats have become reality.
The campaign imagines an idyllic future in which seemingly impossible feats have become reality.
The spot opens by juxtaposing scenes of everyday people taking first steps to become active with unbelievable sports milestones.
The campaign continued with more ads focusing on individual stories featured in the anthem film.
CREDITS
W+K PORTLAND
ECD’s: Ryan O’Rourke, Alberto Ponte
Senior Creatives: Tim Arts, Stefan van den Boogaard
SUPERPRIME
Director: Rick Famuyiwa
Director of Photography: Matthew Libatique
Music: Ludwig Göransson
PARLIAMENT
VFX: Phil Crowe
METAL
Clio Awards - Bronze - Film Craft