A print ad in the New York Times that would only run if Eliud Kipchoge’s attempt at running a marathon in under two hours would fail.
He failed. So we introduced the world to the idea of doing stupid things and failing at them, which ultimately lead to all the great work created under the same tagline: It’s Only Crazy Until You Do It.
CREDITS
W+K PORTLAND
ECD: Chris Groom
Senior Creatives: Tim Arts, Stefan van den Boogaard