We launched a new product to raise awareness for the fact the sun is dangerous even when you don't see it.
Sometimes you can only change peoples behaviour by changing your product.
CREDITS
DDB BRUSSELS
ECD: Peter Ampe
Senior Creatives: Tim Arts, Stefan van den Boogaard
VOLSTOK
Direction & Design: Volstok
Character Design: Wouter Sel
Animation & SFX: Joren Peters
METAL
CCB Awards - Finalist