An open source music video format connecting younger audiences to classical music.
We’ve created a series of music videos for classical composers. The first one got to the top 3 of most watched music videos, beating Kanye West. And MTV played it alongside other popstars, fulfilling largely B-Classic’s objective to reconnect classical music with a younger audience
Dvořák - Symphony No. 9 Allegro con fuoco (Official Music Video)
Tchaikovsky Symphony No. 4, finale (Official Music Video)
Mahler - Symphony No. 5 (Official Music Video)
CREDITS
DDB BRUSSELS
ECD: Peter Ampe
Senior Creatives: Tim Arts, Stefan van den Boogaard
DVORAK MUSIC VIDEO
Director: Raf Reyntjens
Director of Photography: Brecht Goyvaerts
Production: Eva Van Riet, Jonas Van Herp
Editor: Helena Overlaet Michiels
Choreography: Waveya
TCHAIKOVSKY MUSIC VIDEO
Director: Thomas de Rijk
MAHLER MUSIC VIDEO
Director: Basha de Bruijn, Myrthe Mosterman & Eva Bartels.
METAL
Cannes Lions - Finalist - Film - B-Classic Classical Comeback
Cannes Lions - Finalist - Direct - B-Classic Classical Comeback
Cannes Lions - Finalist - Direct - B-Classic Classical Comeback
Eurobest - Bronze - Branded Content
New York Festivals - Bronze - Branded Entertainment
New York Festivals - Finalist - Branded Entertainment
New York Festivals - Finalist Direct & Collateral
New York Festivals - Finalist - Film
New York Festivals - Finalist - Public & Media Relations
London International Awards - Finalist
CCB Awards - Gold - Film
CCB Awards - Silver - Promo & Activation
CCB Awards - Silver - Craft
CCB Awards - Bronze - Craft
CCB Awards - Bronze - Interactive
CCB Awards - Finalist - Film